Prince Pückler’s: A Half Century of Ice Cream in Eugene

Prince Pückler’s will hit fifty years on November 15th, 2025, which is strange to think about because whenever I walk into the joint I feel like a kid. I first discovered the original shop in 1976 when I was twelve—too young to work there but old enough to understand that this was not the kind of ice cream you bought in a grocery store or at the counter at Woolworth’s. I loved ice cream (still do), and I decided I would work there someday. I asked for a job every time I went in for a cone.

It took six years before I was hired. In the meantime, I made myself useful around Eugene in the ways a determined boy with a single mother does. At Saturday Market I sold lemonade at the Family Homesteader booth. On weekends I helped make Toby’s Tofu Pâté. I collected empty bottles and cans. I cleaned windshields at the Eugene Drive-In for a quarter. Every job felt like a warm-up for the thing I actually wanted: working at Prince Pückler’s in one of my favorite places in downtown Eugene—the Atrium Building at 10th and Olive.

Back then the Atrium was home to Gandalf’s Den, a science-fiction and fantasy bookstore and game shop that introduced a lot of Eugene kids to Dungeons & Dragons. The building also contained Cinema 7, an art-house theater where you could watch classics from the ’30s and ’40s and foreign films; Mr. Moto’s coffee shop; Oregon Repertory Theatre; and the first Nike Store.

It was a thriving cultural hub—long before it settled into the quiet life of government offices.

Jim and Lolly Robertson opened Puckler’s there in late 1975 with $18,000 of used equipment and twenty-two dollars in the register. Jim had bought the secret recipe from Bud’s Ice Cream in San Francisco and secured exclusive Oregon rights, which meant no one else in the state was making ice cream like this.

Pückler’s ice cream had 16% butterfat and almost no air whipped into it. It came in five-gallon batches, hand-made with no preservatives, no stabilizers, no artificial thickening agents, and none of the kerosene-derived “flavor concentrates” that turned a lot of cheap 1970s ice cream into something you might find in Vincent Price‘s laboratory.

Jim and Lolly Robertson.

Ice cream in those days was in a strange in-between place. The 1950s was an embarrassing decade for the industry. Manufacturers discovered they could pump in air (up to half the volume) without the public noticing. The more air, the cheaper the cost. The cheaper the cost, the lower the bar. It wasn’t just bad business; it created its own shady economy.

In 1933, New York City had arrested 899 ice-cream bootleggers for selling illegal low-spec product out of pushcarts and alleys. Sounds like a made up story, but it happened.

Then came the renaissance. In the 1960s and early ’70s, a few companies—Häagen-Dazs being the most famous—brought back dense, premium ice cream. Americans realized what they were missing. Pückler’s opened right on the cusp of this shift.

The first time a stranger bought me an ice cream cone was at Pückler’s in 1977, during Space Con Five weekend, the first Star Trek convention in Eugene.

Grace Lee Whitney at a Star Trek convention in 1980.

Grace Lee Whitney (Yeoman Janice Rand from Star Trek) held a poster signing at Gandalf’s Den. She asked me to help her at the table, so I stood beside her, rolling up each signed poster and handing it to the fans. After the signing she took me downstairs to Pückler’s for ice cream. As we said goodbye she kissed me on the cheek and said, “See you tomorrow.” That’s when she learned I couldn’t afford a ticket to the convention at the Fairgrounds. She put me on the guest list and later introduced me to George Takei, who played Sulu, and Bob Wilkins, host of the television show Creature Features.

In 1980, Pückler’s opened another shop on the south side of the 600 block of East 13th Avenue, into the ground floor of the new Sacred Heart Hospital parking structure.

The location was perfect—right in the midst of campus life, the center of gravity for thousands of students. We scooped ice cream, pulled espresso shots, and served giant blueberry muffins and blueberry-bran muffins that kept half the freshman class alive. Many practically lived on the veggie bagels we assembled—cream cheese, cucumbers, tomatoes, sprouts—served with bagels from the Humble Bagel Company.

A second shop opened downtown at 861 Willamette. That expansion formed the broader “second generation” of workers. Many were college students working their way through school. A few stayed for years. One or two stayed for a decade or longer. It became a rite of passage: your first job, your college job, your in-between job. A place you never really outgrew, even after you left the city.

Tuesdays were legendary. The 99-cent sundae special stretched a line down 13th Avenue and around the corner. People didn’t mind waiting. It was a weekly ritual.

In the early 1980s, Where to Find It in Oregon listed just three premium ice cream shops in the entire state—Sweet Scoops, Marco’s Gelato Factory, and Prince Pückler’s. That was it. And Pückler’s had earned its spot long before “premium” became a marketing term.

Me and Clyde at the downtown shop circa 1983.

Then came 1983 and the Create Your Own Ice Cream contest. The idea was simple: customers submitted flavor ideas, and the winning ones got made every May. 300 cards poured in. My girlfriend and I helped sort them. A few were brilliant. A few were unhinged. One—Snowflake Surprise—hit the sweet spot. I championed it, and it won. The next year there were 500 entries. Galaxy, another early winner, was such a hit that it’s still on the menu today.

Eventually the shop moved to its long-term home at 19th and Agate. That corner had already lived a few dessert lives—Del Hoff’s in the fifties and sixties, Gantsy’s in the seventies. Pückler’s took the spot and stayed for good.

After closing the shop at night, many of us walked to Lenny’s Nosh Bar on 13th Avenue. It was open late and offered what every tired scooper needed: food, warmth, and conversation. The place was filled with artists, students, and the usual characters who inhabited the Eugene after-hours world. It became our clubhouse.

Today, Pückler’s has staked its territory to a single, strong location at 19th and Agate, and it’s owned by Laura Robertson, Jim and Lolly’s daughter. She carries the place with the same straightforward spirit: make good ice cream, don’t cheat the product, don’t cut corners, and give people a place where life slows down long enough to taste something real.

A lot has happened in fifty years. People have moved away, come back, grown older, made families, changed careers. But the shop is still there, still serving dense, honest ice cream with no shortcuts. For some of us, it was our first job. For others, it was home long enough to shape who we became. And for everyone who has ever stood in those long lines, waited for a sundae, or watched a summer evening unfold on the corner of 19th and Agate, it remains one of the quiet constants of Eugene.

~ Richard La Rosa

Next day edit (November 15, 2025):

I scooped ice cream at Pückler’s for the first time since I last worked there 39 years ago. I wasn’t alone. Some of the old crew was by my side—Steve, Rob, Coco, Gene, Ros, Kelly, and Lolly. Seeing all of us behind the counter again was a trip

It felt like the old days, especially when the rush hit. It brought back the weekends when we barely had time to breathe and the Tuesdays when we served hundreds of 99¢ hot fudge sundaes to a line that snaked out the door and down the block. I had forgotten the texture of it all—the controlled chaos, the sticky hands, the constant hum of conversation, and the moment you look up, lock eyes with a stranger, and ask the most unnecessary question in the world: “Who wants ice cream?” Every single person did.

Kids lit up. Teens did too. Parents and elders beamed. We answered with the same energy. And for a time it felt like the old rhythm came right back through muscle memory.

Today was one for the record books.

Happy 50th Anniversary, Prince Pückler’s Gourmet Ice Cream!

Lolly, Coco, Richard, and Ros (“vintage” scoopers).

On Cementing a Sustainable Writing Habit

I once met someone who said they only wrote when inspiration struck. I asked them how often they felt inspired. “Every few months,” they replied, sheepishly.

The mythology of a writer waiting for the muse to strike is absurd. It suggests writing is magical rather than habitual—that it depends on some external force rather than internal discipline, inhibiting us from developing our craft because we believe we lack an essential spark that “real writers” possess.

The truth is more mundane: writing is a habit. Like any habit, it’s built through repetition, not revelation.

Neuroscience tells us that habits form when we create strong neural pathways through consistent practice. The more we write consistently, the less willpower it takes to start. Eventually, writing becomes as automatic as brushing our teeth—something we do without the internal debate about whether we feel like doing it.

Start small. Commit to writing for just 15 minutes every day. This modest goal eliminates the “I don’t have time” excuse and builds the habit without being overwhelming. As James Clear writes in Atomic Habits, “The goal is not to write a book; the goal is to become a writer.”

Attach your writing routine to an existing one—what behavioral scientists call “habit stacking.” Write with your morning coffee or tea, before your evening shower, after you’ve fed the cats. The established habit acts as a trigger for the new one.

Track your progress on a calendar, marking each day with a red X, creating a visual chain you won’t want to break. The satisfaction of maintaining that chain becomes its own reward.

Be prepared for resistance. Your brain will generate reasons to avoid writing—suddenly remembering urgent tasks, convincing you that you need more research. Recognize these as the mind’s tendency toward the path of least resistance, not legitimate obstacles.

The habitual writing practice isn’t romantic—it’s showing up every day, regardless of mood or circumstance.

It’s one of the core habits that separates writers from people who dream of writing.

On Writing As Resistance To Authority

Power fears those who write honestly.

“If liberty means anything at all, it means the right to tell people what they do not want to hear.”

These words from George Orwell cut to the heart of freedom of expression—the necessity of speaking uneasy truths. As a writer who observes humanity’s contradictions and hypocrisies, you have a duty to challenge authority, expose injustice, and disrupt the status quo—even when your words seem futile, mere acts of resistance against overwhelming forces.

In Politics and the English Language, Orwell warns that vague, euphemistic language serves to obscure reality and protect those in power. “Political speech and writing,” he observes, “are largely the defense of the indefensible.” Writers who refuse to get lost in this linguistic fog pose a direct threat to authoritarianism and propaganda. Clear, honest, uncensored writing becomes a window through which readers might glimpse realities they would otherwise ignore.

Authoritarian power thrives on misdirection, vague language, and the suppression of dissent. To write boldly is to refuse complicity in this silence. Consider the moment on January 22, 2017, when Kellyanne Conway defended false claims about Donald Trump’s inauguration crowd by calling them “alternative facts”—a phrase that perfectly epitomizes Orwellian truth distortions. American journalist Chuck Todd immediately countered: “Look, alternative facts are not facts. They’re falsehoods.”

A writer’s role is to sharpen and reveal, not to dull or obscure. This is why Margaret Atwood’s The Handmaid’s Tale, emerging from her fascination with American Puritanism and totalitarian regimes, resonates so powerfully as a warning. It’s a risky position—history is rife with horror stories about those who challenge power—but the alternative is surrendering language to manipulation.

George Orwell and Margaret Atwood understand that writing is not merely a craft but a flame thrower against oppression. The world teems with unbearable lies and semantic noise, but writers possess both the ability and the responsibility to refute and clarify them.

For a writer, true liberty can only be achieved by writing boldly and speaking truth to power.

The New World Coffee House (1964-1974)

The New World Coffee House, a Eugene, Oregon establishment that opened in 1964, was a gathering place reminiscent of the bohemian cafés of San Francisco and Berkeley. It attracted the university’s political crowd, hosted live music and art shows, and served as a hub for tarot readings, quiet contemplation, and grassroots organizing. It was the kind of place where people met to plan protests, form committees, and discuss current affairs.

Its owner, Vic Sabin, remodeled the interior of the building at 1249 Alder Street using salvaged fixtures, doors, and stained glass windows from torn-down houses, giving the space a distinctive bohemian aesthetic. The café featured round tables made from wooden spools alongside square café tables, while a long communal table in the back encouraged socializing. A funky old piano stood in one corner, which Jerry Rust, founder of the Hoedads, remembers his friend Scott Bartlett using to deliver laid-back sounds that enhanced the atmosphere. A large wood stove provided warmth during chilly Eugene days, with customers often rising from their seats to throw another log in when the café felt cold. A small courtyard behind the coffee house, adorned with tables and plants, provided an inviting outdoor retreat.

Most significantly, New World was the first café in Eugene to serve espresso. At a time when most coffee in town came in the form of percolated diner brews or drip coffee, New World introduced locals to freshly pulled espresso shots. The café also served coffee made in beautiful handblown Chemex carafes kept warm in water baths, using overroasted beans from Capricorn in San Francisco. The café set a new standard, paving the way for the city’s evolving coffee culture and inspiring future coffeehouses to follow suit.

This photo, originally published in the Oregon Daily Emerald, was taken in front of New World Coffee House in 1966, the year the Beach Boys played at McArthur Court.

Beyond its pioneering role in Eugene’s espresso culture, New World was also the first café in town to use Torani syrups to flavor specialty espresso drinks. It introduced Amalfi sodas, its own version of the Italian soda that had been popular in San Francisco’s North Beach neighborhood for decades. The syrups were supplied by Ira Frankel, a local food distributor who sourced them from San Francisco. New World also created a signature drink called a Cappuccino Borgia, made with espresso, chocolate powder, and orange peel, topped with whipped cream. This unique creation lived on long after the café closed—The Coffee Corner kept the drink in circulation in Eugene as a Café Borgia, and Jim and Patty Roberts took the Borgia north in 1976, where it’s still being made at their coffeehouse, Jim & Patty’s Coffee in Portland.

In its early years, New World sold pastries and cakes baked by Stephanie Pearl, who would later open the Excelsior Café. The menu expanded over time to include Hilda’s delicious soups, sandwiches, omelets, bagels, quiche, and more. Rumor has it the San Marino Chocolate Cake was to die for.

In 1968, the same year the Odyssey Coffee House and Theater opened in Eugene, Vic Sabin sold New World to a group of university professors, who attempted to run it as an employee cooperative. However, financial struggles plagued New World under its new management over the next few years.

Economic difficulties, inefficiencies, a huge staff, and a lack of clear leadership hindered its operation. The cooperative model, while idealistic, suffered from communication breakdowns and operational chaos. Maintaining seventeen employees also proved unsustainable.

By 1971, New World shut down, putting up a sign in the window that read: “Closed Forever.” But its story didn’t end there. Under new management, the café reopened a few months later with a leaner staff of just seven employees, all close friends of the new manager, Peter Winograd. This streamlined operation gave New World a second life, but only for a few more years before it finally faded from Eugene’s coffee culture in August of 1974.

~ Richard La Rosa

———

A note on the Oregon Daily Emerald image:

Brandy Feldman, the girl who doesn’t dig Mike and Carl’s music, made the local news the following year when she participated with other college students and SDS members in an unsanctioned afternoon of making street art.

What happened was, on April 12, 1967, a group of so-called beatniks and hippies, armed with colored chalk, wrote slogans and drew flowers and other symbols of peace and love on the sidewalk in front of the student union. The backlash from the football-fraternity mentality for this “chalk-in” was swift, as members of the Alpha Tau Omega fraternity (already notorious on campus for hippie baiting) responded first with threats of violence against the group, and then with spitting, shoving, kicking, and pulling hair.

By the end of the fracas, the ATO frat-bros dumped buckets of water on the sidewalk to erase the hippie graffiti that had so offended them.

~ RLR

On Writing Dialogue That Sounds Natural

Dialogue is the exhalation of written language.

Writers reveal things about characters through dialogue—not just by what they say, but by how they say it. Everyday speech is typically associated with half-finished thoughts, pauses, and meandering tangents. A writer must have a finely tuned inner ear for language—one that captures the essence of real speech and translates it onto the page without making it sound like a mere transcription.

A well-tuned ear works like a Babel fish, interpreting the pauses and subtext of spoken language into something that feels authentic but remains intentional and readable.

“Well-written dialogue,” writes screenwriter Aaron Sorkin, “is the way people wish they could talk.” It is refined, sharpened, and layered with meaning.

Great dialogue is as much about what’s not said as what is. Tennessee Williams mastered this in A Streetcar Named Desire, where Blanche DuBois never declares her fear of aging and irrelevance—yet every line she delivers carries the weight of her desperation.

“The most important thing in dialogue is not what is said but what is meant.” — Peter Brook

A conversation on the page should always have an underlying current—something bubbling beneath the words. Each character should have their own distinct voice. If you remove the phrases that indicate who is speaking from a conversation in your story, can you still identify the speakers? If not, your characters may be blending together.

I read plays to absorb the music of refined dialogue. Writers can also crowdsource dialogue, eavesdropping on conversations in coffee shops and writing down snippets of chitchat that tickle the ear. I’ll rewrite those fragments, cleaning them up so they still feel genuine. I also summarize social media comments from distinct voices and rewrite them, which is another form of theft, but I revise to make it my own.

Exceptional dialogue comes from elevating the raw material of ordinary speech.

Being a student of conversation and playing with dialogue on the page will give your characters voices that are expressive, engaging, and dynamic.

On Wordplay, Puns, and Playful Prose

Words have rhythm, texture, personality. They can whisper or thunder, stretch like melted cheese or snap like a twig beneath the misstep of a clumsy ninja apprentice. Sometimes, words just want to play.

Some writers wield language like Sweeney Todd, slicing through ambiguity with precision. Others treat it like a border collie on an agility course, leaping from syllable to syllable, twisting and tumbling until words land in unexpected places.

Take alliteration. Vladimir Nabokov famously begins Lolita with an invocation of sound:

“Lo-lee-ta: the tip of the tongue taking a trip of three steps down the palate to tap, at three, on the teeth.”

There’s something delightful about the way the syllables sing in that sentence. Inspired by that playfulness, I once wrote an article about the human hand, calling it “the adroit acrobat of anthropic anatomy” and describing its “flexible fingers that flutter with finesse in fantastic feats of dexterity.”

Is it too much alliteration? Maybe. But does it make the reader feel something different than a straightforward description of the hand? Absolutely.

Then there are puns. Oscar Wilde once quipped,

“Work is the curse of the drinking classes.”

Shakespeare wove puns into Hamlet, Twelfth Night, and Romeo and Juliet, making them both tragic and comedic devices.

Wordplay is the beginning of cleverness but also a tool of subversion. It makes a reader pause, laugh, or see something from a new angle. It lightens dark subjects, sharpens satire, and makes prose more alive.

In my own writing, I use wordplay sparingly, strategically. I try not to overdo it, but I want each page to contain something surprising amid straightforward prose—something that grabs the reader’s attention.

Try playing with assonance. Insert double entendres. Invent portmanteau words like blunderstand (to completely misinterpret something in an embarrassingly obvious way) and procrastibaking (to bake as a means of avoiding responsibilities).

Shakespeare, Nabokov, and Wilde knew that language is elastic. It bends, stretches, and reshapes itself to fit meaning—but only when a writer dares to play. Have fun!

On Cultivating Other Writers As Friends

Writing flourishes in a supportive community.

When I say “cultivating” other writers as friends, I mean both acquiring and nurturing those relationships.

Writing is a solitary endeavor—just you, the page, and your thoughts. But writers cannot thrive in total isolation. Having other writers as friends is not just beneficial—it’s essential. They provide insight, encouragement, and a shared understanding of the writing life that non-writers simply can’t offer.

Jordan Rosenfeld, author of How to Write a Page-Turner and Fallout, was asked in Writer’s Digest what she can’t live without in her writing life. She answered:

“Other writers, both as friends and critique partners, and for the books they write. I recommend this too, because it’s not wise to rely on our spouses or family members or non-writing friends. As for other writers-as-authors, they teach me and entertain me. I read voraciously and widely and am always learning something about my own craft as I go.”

Writers have a unique perspective on written language. They obsess over sentence structure, argue about Oxford commas, and analyze character arcs and narrative tension. A good writer friend understands why we agonize over a single paragraph. They’ll listen to our story ideas, help us untangle plot problems, and tell us the radically honest truth—kindly but firmly—when something isn’t working.

Beyond critique, writer friends offer motivation. Writing can be lonely and discouraging. Self-doubt lurks in the creases of every turn of the page. A supportive community reminds you that struggling with a draft doesn’t mean you’re failing—it means you’re writing. Other writers celebrate your wins, commiserate over rejections, and push you to keep going.

And then there’s reading. Writers need to read widely, and writer friends introduce us to books we might never pick up otherwise. They expand our understanding of craft, inspire new ideas, and remind us why storytelling matters in the first place.

Cultivating friendships with writers isn’t just about networking, it’s about camaraderie.

Writing is a long road trip, and it’s better traveled with company.

On Writing To Keep From Forgetting

Memory isn’t a recording—it’s reconstruction.

Whenever a writer recalls a memory, the brain rewires it. This process, known as memory reconsolidation, means that memories are not retrieved in their original form but reassembled each time they are accessed. This makes memory vulnerable to distortion, omission, and even fabrication.

Our brains don’t store memories like a digital archive; they reconstruct them from fragments, filling in gaps with assumptions and contextual clues. This is why two people can recollect the same event differently—they’ve reconstructed the memory with different missing pieces.

Emotion plays a significant role in memory stability. Highly emotional experiences are more likely to be remembered vividly due to the amygdala’s influence on encoding. But that vividness doesn’t guarantee accuracy—it only makes us more confident in what we recall, whether or not it’s true.

That’s why it’s important to jot down memories quickly—before nostalgia or time distorts details, before they morph into wishful embellishment. Revision inevitably alters how we frame the past, and great writers have always known that memory is a story we tell ourselves. Writing shapes that story as much as remembering does.

If we don’t write down our memories before our brain rewires them, we risk rewriting them.

And since good writing comes from rewriting and revision, here is an effective way to keep the past intact while allowing it to evolve:

1. Write a first draft and spill out details exactly as you recall them. Let it be raw, unfiltered, and unpolished.

2. Make a copy to revise. Now, you can shape the narrative, refine language, rearrange structure, and emphasize meaning over strict accuracy.

The original draft remains a preserved artifact of how you initially remembered something.

This is especially useful if you’re fictionalizing real experiences. Memoir and fiction serve different masters—one strives for truth, the other for emotional resonance.

Neuroscience tells us that memory is fluid. Writing makes it tangible.

If we want to capture truth before it shifts, we must write—and then rewrite—with intention.

On Writing Without Waiting for Perfection

Perfection is fiction—writing is revision.

There’s a paradox in writing: the only way to get better is to write. But self-doubt can keep you from starting.

Many writers hesitate when the words aren’t quite right—when an idea feels incomplete. They don’t want to write something bad so they wait. Writers tinker with first sentences, convincing themselves they will write more sentences when they’re ready. This is a prison sentence.

Perfection is an illusion—no first draft is flawless. Writing well starts with writing adequately. Sometimes these early attempts are populated with the darlings that Stephen King advises us to kill, but most great books and brilliant short stories began as something unfinished, messy, and imperfect.

Anne Lamott calls perfectionism “the voice of the opressor.”

“It will keep you cramped and insane your whole life, and it is the main obstacle between you and a shitty first draft.”

Salman Rushdie believes it is a kind of stasis and could not possibly be the goal of art.

“Instead, imperfection made meaning possible, made story possible, made life possible.”

And Bradbury compared early drafts to vomiting on the page. Just get it all out so you have something to work with later.

Writers who do the work and do it well begin to succeed when they are willing to embrace imperfection. They accept that a first draft isn’t meant to be good. They understand they can revise a flawed page but they can’t revise a blank one.

“There’s a crack in everything,” says Leonard Cohen, “that’s how the light gets in.”

So, give yourself permission to write mediocre sentences. Let clichés enter your train of thought and spread their legs on the subway seat. Let it be awkward, rambling, incomplete. Revision will fix it later. But the words have to manifest first.

If you sit down to write and hear that critical voice whispering, This isn’t good enough, remind yourself: it doesn’t have to be. You don’t have to write something perfect.

You just have to write.

On Writing What Fascinates You Most

Writing is an Act of Discovery

Forget the advice to write what you know. If writers only stuck to personal experience, we’d have no science fiction, no fantasy epics, and no historical fiction exploring distant times and places. Mary Shelley wasn’t a scientist reanimating corpses, and Jules Verne never journeyed 20,000 leagues under the sea. What united these visionaries was something more powerful: an insatiable curiosity for ideas that transcended their reality.

More important than writing what you know is writing what fascinates you. What makes you lean forward in a conversation? What do you research obsessively, just for the pure joy of learning? These interests are where your most compelling writing will emerge—not from cautiously staying within the boundaries of personal experience, but from the exhilarating journey of discovery.

Ray Bradbury wrote that imagination should be the center of your life. His stories were drawn from childhood fascinations that never dimmed—rockets piercing the darkness of space, mysterious carnivals arriving in the night. His imagination infused every page, and because he was utterly enthralled by his subjects, generations of readers have been captivated too.

The best narratives often emerge when writers follow their interests down unexpected pathways. Diana Gabaldon never intended to write historical fiction—until watching a Doctor Who episode featuring a Scottish character ignited her imagination. That spark grew into the Outlander series, a time-traveling epic that spans centuries and continents.

Consider J.R.R. Tolkien, whose profound obsession with ancient languages and Norse mythology was so strong it couldn’t be bound by academia. That passion birthed an entire world—Middle-earth—complete with its own languages, histories, and mythologies.

In this context, research transforms from tedious homework into a thrilling treasure hunt. If you find yourself intrigued by 18th-century pirates, the bizarre realities of quantum physics, or the secretive practices of medieval alchemists, follow those interests wherever they lead.

So don’t limit yourself to what you already know. Write what ignites your curiosity, and you’ll never run out of stories to tell.